SP

Serena Parr is a creative technologist and experience designer based in NYC. 

CURRENTLY  Leading the Experience Studio and R&D Initiatives at Havas NY. 

Serena works at the intersection of the digital and the physical, specializing in physical computing / IoT hardware, new interfaces, and virtual + augmented reality. 

Serena received her masters from ITP in 2017. Before that, she worked at the New York Times, where she helped launch the Men's Style section, as well as at the NYC Office of the Comptroller, where she developed interactive data visualizations to help make the city's budget more accessible to the public. Before that, she co-founded the Berkeley Student Food Collective

Get in touch: email // instagram

 

 
 
  A 360 film about presence, experienced through the eyes of a ghost.   360 Video VFX 

A 360 film about presence, experienced through the eyes of a ghost.
360 Video VFX 

HAUNT 
360° FILM


  Interactive installation at Kinfolk in Brooklyn.  Interactive Design + Custom Software Build + Custom Hardware Build

Interactive installation at Kinfolk in Brooklyn.
Interactive Design + Custom Software Build + Custom Hardware Build


  Make home entertainment a  ccessible.  Research + User-Centered Design + Interface Prototyping

Make home entertainment accessible.
Research + User-Centered Design + Interface Prototyping

SPECTRUM X THE ABILITY PROJECT
USER-CENTERED REDESIGN


  Explore 360 video without a headset.  Interaction Design + 360 Video + Web Dev

Explore 360 video without a headset.
Interaction Design + 360 Video + Web Dev


  VR's creative limitations are a lot like the early internet's.   VR + Unity

VR's creative limitations are a lot like the early internet's. 
VR + Unity


   A meditation on power.   Interaction/Experience Design + Circuit Design + Fabrication

A meditation on power.
Interaction/Experience Design + Circuit Design + Fabrication


  A Twitter bot that catches you clapping back.  Node.js Programming

A Twitter bot that catches you clapping back.
Node.js Programming

@LOL_YELLING
TWITTER BOT


  A floor mat that texts Olivia's parents when her elderly grandpa might need a hand.  Circuit Design + UX/UI Design

A floor mat that texts Olivia's parents when her elderly grandpa might need a hand.
Circuit Design + UX/UI Design

ASSISTIVE MAT
IOT SENSOR


  Words that don't exist for feelings that do.  Web Design + Development

Words that don't exist for feelings that do.
Web Design + Development

THE EMOTIONARY
WEBSITE